It All Began with "Annie" - The Vision of a Computer for the Masses (Updated: May 2018) It had been a long way until the day of the official introduction of the Macintosh on January 24th, 1984. Five years earlier, in spring 1979, Apple chairman Mike...

The Classics “1984” - The famous Super Bowl Ad “Computer for the rest of us” Nightmare before Christmas Office Lemmings Apple Lisa (1983) with Kevin Costner Current Campaigns Get a Mac (2006-2009) Switch Campaign (2002-2003) iPhone Spots iPod Spots Commercials 1978 - 2000 “iMac Commercials” Power Mac Commercials (more to come ...)

The most famous Super Bowl ad "1984" is an American television commercial which introduced the Apple Macintosh personal computer for the first time. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, Venice, produced by New York production company Fairbanks Films,...

With the initial public offering of Apple Computers in December 1980, Steve Jobs became a multimillionaire – however, he possessed neither enough stock to lead Apple Computers alone nor to determine his own position within Apple. By the beginning of 1981, he actually found...

Reprinted from Byte, issue 8/1984, pp. 238-251. The Apple Macintosh computer Few computers – indeed, few consumer items of any kind – have generated such a wide range of opinions as the Macintosh. Criticized as an expensive gimmick and hailed as the liberator of the masses,...

A sidebar to the Apple Macintosh review published in Byte, issue 8/1984, pp. 241-242. At a glance Name Macintosh Manufacturer Apple Computer Inc. 20525 Mariani Ave. Cupertino, CA 95014 (408) 996-1010 Components Size: 13.5 by 9.7 by 10.9 inches (main unit) 2.6 by 13.2 by 5.8 inches (keyboard) Weight: 19.5 pounds Processor: Motorola 68000 (7,8336 MHz) Memory: 128K...